A lot of Snap routes worked off a city to city route with no stop inbetween. Sometimes though a small diversion can help increase passenger numbers and depending on the complexity of the booking system, you could even make a lot more money.
A good example is Nottingham to London. Leicester Fosse Park is close to the motorway and would be a perfect place for an intermediate stop to pick up and drop off passengers.
If the booking system allowed it, someone could even do Nottingham to Leicester and then you could sell another ticket for Leicester to London.
I would advise throwing this into the trip report as well for the booking form so it shows ‘Nottingham’ stops, onto ‘Nottingham Uni’ stops (previous suggestion) onto ‘Leicester’ stops and then ‘Onto London’.
I say this as the current system you would end up categorising Leicester into Nottingham stops which defeats the object.
Adding in 1 en route stop could vastly increase the viability of trips. End to end none stop is good but it has the down side of the market being a lot more limited. In the short term as well, the extra stops could help you find demand for other longer distance routes. If Leicester to London FOR EXAMPLE becomes very popular, you then know there is a route which needs it’s own coach serving more stops locally. It’s a win, win for you for the sake of a 5 - 10 minute diversion.